J. Walter Thompson Company. Joseph O'Donnell Papers, 1947-1987 and undated, bulk 1986

  1. Resources
  2. View Resource

ArchivalResource

J. Walter Thompson Company. Joseph O'Donnell Papers, 1947-1987 and undated, bulk 1986

http://library.duke.edu/rubenstein/findingaids/jwtodonnelljoseph/

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Joseph O'Donnell was an executive with JWT and served as the company's Chief Executive Officer during 1986. The Joseph O'Donnell Papers cover the years 1947-1987, with the bulk of materials from 1986, the year O'Donnell served as Chief Executive Officer of JWT. The collection primarily consists of correspondence, memoranda, reports of company performance, presentations and company policy information. The collection also includes personnel-related records, photographs, and videocassettes of television commercials of JWT and competing agencies. Companies represented in the collection include Beatrice Foods; Kodak; Ford; Hyatt Hotels; IBM; Kellogg's; Kraft; Pepsi-Cola; Sprint; Unilever; and U.S. Air. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

12 Linear Feet; 6000 Items

eng,

spa,

David M. Rubenstein Rare Book & Manuscript Library

Information

SNAC Resource ID: 6359751

Related Entities

There are 1 Entities related to this resource.

Company, J. Walter Thompson

http://n2t.net/ark:/99166/w6pb037v (person)

The J. Walter Thompson Company was founded in New York in 1864. The advertising agency's archives document the history, operations, policies, and accomplishments of one of the world's oldest, largest and most innovative advertising firms. From the guide to the J. Walter Thompson Company. Advertising Vertical Files, 1950-1994, (David M. Rubenstein Rare Book & Manuscript Library, Duke University) Eleanor Newman graduated from Brooklyn College, majoring in Engl...